Mission Statement
In the past year, I have been thinking more about how to best articulate my design approach. I’ve got a few rodeos under my belt at this point in my UX career, and I’ve definitely developed a distinct approach and philosophy, but I hadn’t really refined how to explain it to others - and especially struggled when trying to pitch this approach to those not familiar with design thinking.
So, like most projects, I started my journey toward solving the problem by first going to the whiteboard:
The whiteboard session culminated in what I would call a “greatest hits” of behavioral design thinking and ultimately inspired a core mission statement that I would apply to any project or team that I would tasked to lead. Looking at the big board, I decided to establish design manifesto that combines the foundational work of BJ Fogg (Design Purpose) combined with the Atomic Habits framework created by James Clear (Design Values).
WHAT IS OUR DESIGN PURPOSE?
Help people do what they already want to do
Help people feel successful
Make the above feel effortless
WHAT ARE OUR DESIGN VALUES?
Make it obvious
Make it attractive
Make it easy
Make it satisfying
Why it works…
When all else is equal, the key differentiator is always: simplicity - customers will always choose the path to least resistance.