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    <loc>http://www.bradknutson.info/wireframes</loc>
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      <image:title>RN2.0</image:title>
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      <image:title>RN2.0</image:title>
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      <image:title>RN2.0</image:title>
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      <image:title>RN2.0</image:title>
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      <image:title>RN2.0</image:title>
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      <image:title>RN2.0</image:title>
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    <loc>http://www.bradknutson.info/travel</loc>
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    <lastmod>2020-11-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1525818091892-T33T2LDAKUFX1HOFT4XA/Hotel+-+Backpack%402x.jpg</image:loc>
      <image:title>Native App Design - Hyatt</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1523223266715-XQ6NGDWMCATM0ABUYNF1/iPhone+8+Copy+10%402x.jpg</image:loc>
      <image:title>Native App Design - Hyatt - DESIGN SAMPLE: Hyatt Hotels Native App</image:title>
      <image:caption>Simplifying travel with easy hotel booking and helpful features throughout the length of a hotel stay.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1523223275463-43023DJKNXCA4B7X8K1W/iPhone+8+Copy+8%402x.jpg</image:loc>
      <image:title>Native App Design - Hyatt - Contextual Home Screen</image:title>
      <image:caption>The power of the app lies in the unique features that are available to guests during their stay at Hyatt…</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1523223276336-TQX5FMUEUD5IAWYZM2KD/iPhone+8+Copy+7%402x.jpg</image:loc>
      <image:title>Native App Design - Hyatt - Mobile Key</image:title>
      <image:caption>For example, I designed the user flow for the Mobile Key feature on the app which automatically appears on the user’s home screen upon check in.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1523223265754-5G7CESFQ2RDRMQ480SIT/iPhone+8+Copy+9%402x.jpg</image:loc>
      <image:title>Native App Design - Hyatt - Everything at Your Finger Tips</image:title>
      <image:caption>I also designed the user flow for the streaming feature on the app that detects Chromecast-enabled room TVs, allowing for users to stream their favorite shows directly from their phones.</image:caption>
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  <url>
    <loc>http://www.bradknutson.info/inspiration</loc>
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    <lastmod>2018-05-14</lastmod>
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      <image:title>Inspiration</image:title>
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      <image:title>Inspiration</image:title>
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      <image:title>Inspiration</image:title>
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      <image:title>Inspiration</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1523225061042-RJ8OKJZ6IX7505AX0RLA/NiagaraFalls.jpg</image:loc>
      <image:title>Inspiration</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1523225085948-IJQ78HQG8HOJ9W6DICSG/LoganMural-Closer.jpg</image:loc>
      <image:title>Inspiration</image:title>
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      <image:title>Inspiration</image:title>
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      <image:title>Inspiration</image:title>
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  <url>
    <loc>http://www.bradknutson.info/philosophy</loc>
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    <priority>1.0</priority>
    <lastmod>2020-11-19</lastmod>
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  <url>
    <loc>http://www.bradknutson.info/philosophy/2020/11/19/mission-statement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-11</lastmod>
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      <image:title>Philosophy - Mission Statement</image:title>
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  <url>
    <loc>http://www.bradknutson.info/philosophy/2020/10/14/simple-easy</loc>
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    <priority>0.5</priority>
    <lastmod>2022-05-06</lastmod>
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      <image:title>Philosophy - Be Simple and Easy - Demystifying the loan shopping experience</image:title>
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  <url>
    <loc>http://www.bradknutson.info/philosophy/2018/9/10/behavioral-design-fogg</loc>
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    <priority>0.5</priority>
    <lastmod>2022-10-18</lastmod>
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  <url>
    <loc>http://www.bradknutson.info/philosophy/2018/9/7/design-101-empathy</loc>
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    <priority>0.5</priority>
    <lastmod>2021-05-12</lastmod>
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  <url>
    <loc>http://www.bradknutson.info/frictionless-auth-samples</loc>
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    <priority>0.75</priority>
    <lastmod>2018-11-05</lastmod>
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      <image:title>Frictionless Authentication Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1541015718159-9N2C4FN1A2PC9Q7G09IL/Ppt+Slide+Mockup+-+Custom+Security+UI%402x.png</image:loc>
      <image:title>Frictionless Authentication Samples</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1541016907345-XO0B2WAXSQX0WKVS3LDF/Call+Center+Dash%402x.png</image:loc>
      <image:title>Frictionless Authentication Samples</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1541016663941-LLZ9EDXWQ3ZBSE4H122C/Nt_call+center%402x.png</image:loc>
      <image:title>Frictionless Authentication Samples</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1541016723922-889OLFQWTPWPAGUJ996W/ntcallcenter%402x.png</image:loc>
      <image:title>Frictionless Authentication Samples</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1541016329704-9URL81Q5LTQCTQBVW5RZ/Call+Center+Dash-Chatbot%402x%402x.png</image:loc>
      <image:title>Frictionless Authentication Samples</image:title>
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  </url>
  <url>
    <loc>http://www.bradknutson.info/loans</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1602701644879-O7DASR646NNWI1R479VW/Dream+Genie+-+question+1.jpg</image:loc>
      <image:title>BMO Loans Redesign - DESIGN SAMPLE: Loans &amp; Lines of Credit</image:title>
      <image:caption>Introducing project “Dream Genie”…an interactive web experience that simplifies the experience of choosing a loan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1602701644879-O7DASR646NNWI1R479VW/Dream+Genie+-+question+1.jpg</image:loc>
      <image:title>BMO Loans Redesign - DESIGN SAMPLE: Loans &amp; Lines of Credit</image:title>
      <image:caption>Introducing project “Dream Genie”…an interactive web experience that simplifies the experience of choosing a loan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1602703960945-HHCP9U2V2P3SWT6P0U99/spacer.png</image:loc>
      <image:title>BMO Loans Redesign - STEP ONE</image:title>
      <image:caption>The customer selects a broad category most relevant to their financial need…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1602704529434-HAEYYJICQH7G1ZAGUDPO/DREAM%2BGENIE_3x2-default.jpg</image:loc>
      <image:title>BMO Loans Redesign - STEP TWO</image:title>
      <image:caption>The Genie then asks follow up questions to get a more specific understanding of the customer’s need…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1602702002087-J9MF6NGBN7LU7UGYVUEP/REFINE-OMATIC.jpg</image:loc>
      <image:title>BMO Loans Redesign - STEP THREE</image:title>
      <image:caption>Et voila! The Genie then deals a final product card recommendation. The customer is now able to focus solely on the loan most relevant to them, rather than wasting time scanning through multiple pages and product pitches.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1602704705933-7HR71XJLNMF7DTK4P8VE/Dream-granted.jpg</image:loc>
      <image:title>BMO Loans Redesign</image:title>
      <image:caption>Try it out for yourself at HERE at BMOHarris.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.bradknutson.info/checking2020</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1606342543908-A5HSZFIVO3A8JUFVWTUK/image-asset.jpeg</image:loc>
      <image:title>Case Study - case study</image:title>
      <image:caption>Leveraging Design Thinking at BMO Harris to simplify choosing a checking account</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1606342543908-A5HSZFIVO3A8JUFVWTUK/image-asset.jpeg</image:loc>
      <image:title>Case Study - case study</image:title>
      <image:caption>Leveraging Design Thinking at BMO Harris to simplify choosing a checking account</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1606339355464-9P1RDVTDA9G8A6DFJU0F/image-asset.jpeg</image:loc>
      <image:title>Case Study - STEP ONE: empathize</image:title>
      <image:caption>We kicked off the project by simply talking to customers who had recently opened up a checking account with a new bank.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1606340546410-304VFH8MSSWSGW8QHFAO/LISTEN.jpg</image:loc>
      <image:title>Case Study</image:title>
      <image:caption>After listening to respondents, distinct patterns started to emerge in the journey toward opening a new checking account.</image:caption>
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    <image:image>
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      <image:title>Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1606335677677-4CI6NHKDSKB3W0Z5UDRR/SKETCH.png</image:loc>
      <image:title>Case Study - STEP TWO: DEFINE</image:title>
      <image:caption>We were then able to craft a project plan based on where the customer needs aligned with the business goals for the next fiscal year.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1606342366565-KCBKN13UBZDUQKQJD2OQ/DEFINE.png</image:loc>
      <image:title>Case Study - STEP THREE: IDEATE</image:title>
      <image:caption>Armed with the mental models of our target personas and a well-defined project scope, I was then ready to start iterating on possible design solutions.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - STEP FOUR: PROTOTYPE</image:title>
      <image:caption>Guided by initial feedback from stakeholders on these three possible paths, I then crafted a single prototype concept that could be submitted for feedback on Usertesting.com.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1606335820974-E7K02ZS1AMGUFI1ZD0KZ/TEST.jpg</image:loc>
      <image:title>Case Study - STEP FIVE: TEST</image:title>
      <image:caption>Taking in feedback in batches of 5 sessions, I made adjustments in real time until the feedback became consistently aligned with the project objectives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1606344670978-CHC4N773TG1MJ0HV2XZ5/PRODUCT_smart+advantage.jpg</image:loc>
      <image:title>Case Study - STEP SIX - IMPLEMENT</image:title>
      <image:caption>View finished product HERE</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.bradknutson.info/cover-page</loc>
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    <priority>0.75</priority>
    <lastmod>2020-11-30</lastmod>
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  <url>
    <loc>http://www.bradknutson.info/testimonials</loc>
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    <lastmod>2015-08-03</lastmod>
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      <image:title>Testimonials</image:title>
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      <image:title>Testimonials</image:title>
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  <url>
    <loc>http://www.bradknutson.info/about</loc>
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    <lastmod>2026-03-16</lastmod>
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      <image:title>About</image:title>
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  <url>
    <loc>http://www.bradknutson.info/frictionless-auth</loc>
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    <priority>0.75</priority>
    <lastmod>2019-01-11</lastmod>
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      <image:title>Frictionless Authentication</image:title>
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    <image:image>
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      <image:title>Frictionless Authentication</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1542043388760-IKHZGNSWSV03JKWQM2OH/Transfer+Authenticate%402x.png</image:loc>
      <image:title>Frictionless Authentication</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1542042848630-Z7I7DI8NZ59QSZU9F2WI/Call+Center+Dash%402x.png</image:loc>
      <image:title>Frictionless Authentication</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.bradknutson.info/bmochecking</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1607726841262-L83UT3FTXSKRVVSYHK44/HY_L001c-R-color-RGB.jpg</image:loc>
      <image:title>Samples - Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1523223266715-XQ6NGDWMCATM0ABUYNF1/iPhone+8+Copy+10%402x.jpg</image:loc>
      <image:title>Samples - Design - DESIGN SAMPLE: Hyatt Hotels Native App</image:title>
      <image:caption>Simplifying travel with easy hotel booking and helpful features throughout the length of a hotel stay.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1523223275463-43023DJKNXCA4B7X8K1W/iPhone+8+Copy+8%402x.jpg</image:loc>
      <image:title>Samples - Design - Contextual Home Screen</image:title>
      <image:caption>The power of the app lies in the unique features that are available to guests during their stay at Hyatt…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1523223276336-TQX5FMUEUD5IAWYZM2KD/iPhone+8+Copy+7%402x.jpg</image:loc>
      <image:title>Samples - Design - Mobile Key</image:title>
      <image:caption>For example, I designed the user flow for the Mobile Key feature on the app which automatically appears on the user’s home screen upon check in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1523223265754-5G7CESFQ2RDRMQ480SIT/iPhone+8+Copy+9%402x.jpg</image:loc>
      <image:title>Samples - Design - Everything at Your Finger Tips</image:title>
      <image:caption>I also designed the user flow for the streaming feature on the app that detects Chromecast-enabled room TVs, allowing for users to stream their favorite shows directly from their phones.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1607726043474-N1NL03ILU06PPY24ND0Y/1280px-BMO_Harris_Bank_logo.svg.png</image:loc>
      <image:title>Samples - Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1621099844103-5BY3VG0VUFOE4HJXRSM8/Responsive+Design_bmoloans.jpg</image:loc>
      <image:title>Samples - Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1607726615866-W8E9N9WAA1VVA9EWACVI/Northern_Trust_logo.png</image:loc>
      <image:title>Samples - Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1621100446893-8VB4HJ39VAXSXVUHV7W5/Responsive+Design_NorthernTrust.jpg</image:loc>
      <image:title>Samples - Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.bradknutson.info/design-samples</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1523223266715-XQ6NGDWMCATM0ABUYNF1/iPhone+8+Copy+10%402x.jpg</image:loc>
      <image:title>Samples - DESIGN SAMPLE: Hyatt Hotels Native App</image:title>
      <image:caption>Simplifying travel with easy hotel booking and helpful features throughout the length of a hotel stay.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1523223275463-43023DJKNXCA4B7X8K1W/iPhone+8+Copy+8%402x.jpg</image:loc>
      <image:title>Samples - Contextual Home Screen</image:title>
      <image:caption>The power of the app lies in the unique features that are available to guests during their stay at Hyatt…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1523223276336-TQX5FMUEUD5IAWYZM2KD/iPhone+8+Copy+7%402x.jpg</image:loc>
      <image:title>Samples - Mobile Key</image:title>
      <image:caption>For example, I designed the user flow for the Mobile Key feature on the app which automatically appears on the user’s home screen upon check in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1523223265754-5G7CESFQ2RDRMQ480SIT/iPhone+8+Copy+9%402x.jpg</image:loc>
      <image:title>Samples - Everything at Your Finger Tips</image:title>
      <image:caption>I also designed the user flow for the streaming feature on the app that detects Chromecast-enabled room TVs, allowing for users to stream their favorite shows directly from their phones.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1621372628884-ZL15DB9SMZI1KUH16EU4/Hyatt-Logo.png</image:loc>
      <image:title>Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1621101232814-JR20IGKOIGONGMOGI8EU/Responsive+Design_bmoloans.jpg</image:loc>
      <image:title>Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1621441750525-USQU0D680SO8DXB75UAJ/1280px-BMO_Harris_Bank_logo.svg.png</image:loc>
      <image:title>Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1621204708090-JCWMN9TML0LGRLC1G1UF/Responsive+Design_NorthernTrust.jpg</image:loc>
      <image:title>Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/1621372054821-V8J4GTPSMU62KQH0CBCW/nt-2linestacked-logo-1200x628.png</image:loc>
      <image:title>Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.bradknutson.info/healthcare</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/ceb4c5ff-5fd3-43eb-b560-12720617c58e/MyH_dashboard.jpeg</image:loc>
      <image:title>Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/9994cd4f-eb7e-45f5-8555-f56a95418096/MyHumanaApp_Benchmark_Readout_3.4.22+%28dragged%29.png</image:loc>
      <image:title>Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/40a52b87-5e66-49ab-ac62-a486692d3541/Screen+Shot+2022-10-26+at+11.58.49+AM.png</image:loc>
      <image:title>Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f7ffe4e4b0393d859077b1/40c490b0-3137-4533-bf74-89c103910307/Screen+Shot+2022-10-27+at+11.34.46+AM.png</image:loc>
      <image:title>Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

