I designed a B2B website designed to increase lead generation for Rewards Network, a financing and marketing services company. In addition to producing the wireframes and a creating a lo-fi prototype, I lead all research initiatives for the project, including competitive analysis, brainstorming sessions, persona development and user flows.
Plenti Local Dining
I lead the design of a new mobile responsive dining program site for Plenti. In addition to building out the overall layout of the site, I designed the member sign up and credit card management flows.
I utilized Axure to create both the initial wireframes and a fully interactive prototype for Clibsy, a website designed to help musicians manage their music career.
Asking the Right Questions
Throughout the design process, I am always considering the answers to these questions:
- What problem does this solve for the user?
- How does this choice play a role in the targeted user behavior?
I think there should be a clear answer to these questions on every design element throughout a website. If not, it's obvious that the element should be revised or, perhaps, removed completely.
Have a question you'd like answered? Drop me a line below.