DESIGN
Once the stakeholders decide which solution(s) to pursue, it’s then time to open up the laptop and begin constructing tangible designs. The samples below were the result of a design sprint for a banking & finance client in which we tackled the concept of “frictionless authentication” for its customers.
CONCEPT 1 - choose the level of security that is right for you
This concept puts the user directly in control by allowing them to choose the level of security that would make them feel safe.
CONCEPT 2: AUTHENTICATE WITH LESS EFFORT
In this concept, we reduced effort by replacing hard to remember security questions and long numeric text codes with a process that merely required users to tap on a corresponding letter.
concept 3 - LEVERAGE WHAT THE CLIENT KNOWS ABOUT THEIR CUSTOMERS
Banking institutions by necessity gather a lot of personal information and data from their customers, so this concept takes advantage of that by compiling all that powerful information into an easy to read dashboard. This would allow for customer service reps to quickly authenticate users when behavior patterns are consistent, while giving them the confidence to dig deeper when risks are identified.